TRAVELGURU.COM TO LAUNCH 'DESTINATION GUIDE'

Travelguru.com plans to officially launch the 'Destination Guide' programme by mid-January, 2008. The aim is to introduce clients to those Indian destinations, which do not probably rank among the popular tourist attractions, yet have a lot to offer in terms of tourism potential. Targeting the mid-sized market segment, the portal will provide in-depth information, as well as travel packages to the little-known destinations. According to Hari Krishnan, Vice President - Product and Marketing, Travelguru.com, the company is looking to offer about 100 not-so-popular Indian destinations by end of March, 2008 and by December this year the target is to touch the 200-mark. Incidentally, the portal had a soft launch of the programme in mid-December, 2007 with 20 domestic destinations

YATRA LAUNCHES 'THE YATRA AFFILIATE PROGRAM'

Yatra Online Pvt. Ltd. has announced the launch of 'The Yatra Affiliate Program', which will serve as a business opportunity for website owners. On registering as a Yatra Affiliate, which is free of cost, the site owners will be able to feature Yatra's online products and services on their website. Further, they stand to earn commissions for sales generated through the affiliate website. The commission for domestic and international flight booking will be Rs 75 and Rs 100 per ticket, respectively. Affiliate website owners will also earn Rs 200 commission on bookings for domestic hotels and holiday packages. "The Yatra Affiliate Program is an open business invitation to all websites' owners. It is an opportunity to diversify their services to assist their customers with travel related queries and guidelines," said Dhruv Shringi, Co-Founder and CEO, Yatra Online Pvt. Ltd.