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The latest Lonely Planet content is now featured on
SoutheastAsia.org, the new tourism website for the region
created by the ASEAN Tourism Association. SoutheastAsia.org is
now the primary medium for ASEAN's new global marketing
campaign, "Southeast Asia:
feel the warmth." The new site aims to promote
Southeast Asia as a single tourism destination. The meta-search site
makes it easy to research and book multi-destination travel to
and within
Southeast Asia.
The site uses meta-search technology developed by
Singapore-based Wego Travel Search.
Lonely Planet has supplied destination profiles for 10 ASEAN
member countries:
Brunei,
Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines,
Singapore, Thailand, and Vietnam. "Our digital content
encourages this exploration with a huge range of information,
from local history and culture, to specific places to eat, shop
and rest," said Mr Richard Samson, Lonely Planet's General
Manager Asia Pacific.
The site allows travellers to research, plan, book and
discuss a wide range travel experiences across the region.
"Lonely Planet understands the benefits responsible travel can
bring to communities," said Samson. "We're happy to be involved
in this worthy project to assist travellers planning their
journey to not just the major cities, but off the beaten track
and across the wonderful region of
Southeast
Asia," he said.
A campaign is now under way to encourage travellers to also
submit their own text videos, comments and reviews to
SoutheastAisa.org, which soft-launched at the ASEAN Tourism
Forum in
Brunei on 25
January. "The aim is to inspire and motivate travellers to
discover the most diverse and welcoming region of the world,"
said the website's Content & Marketing Manager, Mr Scott Holmes
of the ASEAN Competitiveness Enhancement project.
"Southeast Asia: feel the warmth" and SoutheastAsia.org is an
initiative of ASEANTA, a public and private travel industry
association headquartered in
Kuala Lumpur,
Malaysia.
Its members comprise ASEAN government tourism departments and
private sector travel associations from the region. "Southeast
Asia: feel the warmth" is supported and managed by USAID's ASEAN
Competitiveness Enhancement office based in
Bangkok. |
